it is the study of relations and patterns of life among all societies seen through institutions and groups
topics such as marriage, family, kinship, economic activities, political life, religious beliefs and practices, folklore, mythology symbols and so on. Diagram.
It is universal, Hollister, comparative and relativistic in approach.
Subdivisions
Ethnography. Descriptive account of society.
Might focus on feminist, historic, digital, present, industrial aspects.
Famous works. Coming of age in Samoa 1928 Margaret mead. Coming of age in second life 2008 digital ethnography
Concerns. Ethnocentrism, moral dilemma, lack of funding and time, researchers physical and mental health.
Ethnology. Compares and analysis different people institutions or concepts.
Topics. Family medical political religiondd
Area. Africa Asia Europe
E hraf website provides online statistical tool to compare and analyse ethnographies.
Scholars like Levi Strauss, Geertz, Malinowski contributed to theory of functionalism, structuralism, symbolism and understanding kinship religion family etc.
Methods. Participating observation. Interview. Schedule. Questionnaire. Techniques to collect data main valve camera, audio recording, notes, videography.